If you know anything at all about marketing online then you will no doubt have heard about article directories. There are hundreds of these all over the internet, but that doesn’t mean it is worth submitting to all of them. If you get to know what the best article submission sites are and you submit your articles to them regularly, you can expect to get a lot of exposure and a potentially huge number of people reading your articles and clicking on your link to visit your website too. So which sites should you be going to? Here are the top three: Ezine Articles
This is a huge article directory and it is easily known as being the best one of the lot. At the time of writing it has over one hundred and twenty thousand authors who have realized its benefits, and that number is set to keep rising. There are plenty of reasons why you should submit your articles to this site, but the main one is definitely that Google loves it with a passion. If you look up almost any subject on that search engine, the chances are very high that you will find at least one article from Ezine Articles ranking somewhere on the first page. There are also plenty of good categories to post your articles in, and you will find the member’s dashboard is full of information and very easy to use as well. Buzzle
Despite the rather strange name this site is a definite hit with anyone wanting to increase the traffic to their website. It looks a lot more polished than a lot of article directories, and each author gets their own profile page which they can fill out with some information about themselves. This page also contains an author widget which should encourage some of your ardent readers to tell everyone about you on their web page! And you can of course also link through to your website, to get that much needed traffic you are after. You can do this from your profile and also from the end of each article you write. As with Ezine Articles there are plenty of categories to post your content to, and the process is made as easy as possible. This should definitely be on your ‘to do’ list to join if you are not already a member. Search Warp
This site promotes itself as a writer’s community, and it certainly is. But don’t let that fool you into thinking that you won’t get plenty of exposure and traffic from posting your articles here. The author’s dashboard is a great place to start, with lots of data and information on all the articles you submit. Not only can you see how much traffic each article is getting, you will also see whether each piece is getting search engine referrals. You can also generate a fan club at Search Warp, so if people like what you are writing about, you could benefit in more than one way. Area219.com
This site calls itself a content directory, and takes article submissions on almost any topic. One of the advantages of using Area219.com is that they allow you to insert your Adsense publisher ID into your profile and then shares the ad impressions on your article pages with you 50/50. The site is fairly new but will undoubtedly grow exponentially once people start seeing the benefit of sharing the Adsense revenue with the directory. These are some the top article directories online today, so make sure you are a part of all of them.

To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines. The first reason why adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout. The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process. The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites. Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best. There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.